Metro.co.uk has a rich and focused City Clicker audience that are extremely valuable to advertisers - read all about their profile and behaviours here.

You can even buy City Clickers at specific times of the day that mirrors their online behaviour. Click here to see what packages are available.

 

 

Banner Ads

Banner ads can be used to generate leads, sales and awareness for your brand. They're easily tracked and monitored and enable you to adjust your campaign accordingly, based on the results - whether it's a skyscraper, MPU or our top of the page belly band.

Click here for IAB's detailed guide to formats and standards of banner ads.

Metro.co.uk has countless ways to target your ads and make sure they end up in the eyes of the right people, click here to find out more.

Targeting

Banner ads are most effective when targeted to the right audience. Placing banner ads on metro.co.uk will give you access to a rich and focused City Clicker audience. It also has a number of targeting options available in the form of specially designed packages that target key audiences when they are most likely to be online. Click here to find out more or choose either of the following two types of targeting.

Standard

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Behavioural

Behavioural targeting segments the audience based on observed and measured data - the pages or sites that users visit, the content they view, the search queries they enter, the ads they click on, the information they share on social networking sites and the products they put in online shopping carts. This data is combined with the time, length and frequency of visits on various websites.

Behavioural targeting is important because it helps generate relevant advertising, which in turn helps users discover content, products and services that are relevant to them. Plus, relevant advertising helps businesses find a more relevant way of engaging and informing consumers.

Click here for banner advertising options and ratecard.

Click here to use our online calculator that multiplies the number of ad impressions by rates.

Click here to download our creative guidelines.

 

Roadblocks

Own every ad site on the page!

With roadblocks, you can time the appearance of your ads to appear on Metro.co.uk at key points of the day. For an added element, integrate the animation to bring the campaign to life.

Click here to see a recent example for 3.

Click here to see our digital rate card or click here to see our banner rate card and specifications.

For further information on Roadblocks and all things digital, email Laurence Lebret or call 020 7651 5327.

 

Wraprounds

Your ad can literally wrap around all of the white space on the edges of Metro.co.uk. Serving as a background to the website, it guarantees to catch the user’s eye.

Combine this with a page peel and a roadblock for a complete ‘site wrap’ effect. Creative execution is available on all pages of Metro.co.uk

Click here to see a demo for MEmusic.

Click here to see our digital rate card or click here to see our banner rate card and specifications.

For further information on Wraparounds and all things digital, email Laurence Lebret or call 020 7651 5327.

 

Page Peels

Just like our newspaper, you can also wrap our website!

Your ad can peel back like a page of the paper, revealing the home page of Metro.co.uk (one served per user per day at their entry point to the site).

Click here to see a recent example for O2.

Click here to see our digital rate card or click here to see our banner rate card and specifications.

For more information on Page Peels and all things digital, email Laurence Lebret or call 020 7651 5327.

 

Sponsorship of a channel or specific property on metro.co.uk can help you raise awareness of your brand and create a buzz around your product in a relevant environment. Sponsor any channel relevant to your campaign through the use of Roadblocks, Wraparounds and sponsor buttons.

Check back here again to see what packages are coming up soon and will be available for sponsorship.

 

A campaign microsite acts as your online shop window and the chance to engage your consumers further with your brand. Hosting your campaign site on metro.co.uk means that you'll have access to our online community - with links placed on the WIN and PLAY pages - who are ready and waiting to interact with your brand.

see some recent examples of microsites we have hosted for various clients on metro.co.uk...

 

A massive chunk of Metro’s readers, 70% to be exact, regularly use User Generated Content (also known as UGC sites).  Metro.co.uk has joined the cult phenomenon, with MEview, our very own UGC platform.  This site is unique by allowing content creators to ‘earn by view’ – the more hits they get, the more money they make.

With sponsorship opportunities, viral competitions, display and pre-roll advertising, these sites offer instant access to an inventive and ‘switched on’ audience.

For more information contact Laurence Lebret on 020 7651 5327

 

We know that Urbanites can’t live without their mobile phones, making mobile advertising invaluable for this audience. Metro.mobi presents our most popular web channels; News, Sport, Showbiz and Weird for Urbanites on the move, presented in a concise, easily digestible format. Users can log on from their phones and make the most of its free games, Sudoku, cinema listings and get updates from our Fantasy Games. They can book gig tickets through MEtickets and download content from our UGC site, MEview.co.uk (they can even upload videos from their mobile and start earning cash). To advertise on Metro Mobile, click here to see our ratecard. For more information on Metro Mobile contact Laurence Lebret or tel: 020 7651 5327.

 

Featuring all the latest news, showbiz, sport and more, Metro’s iPad and iPhone apps optimise metro.co.uk’s content for Apple’s latest mobile devices.

As soon as the app is downloaded, stories are automatically published and updated as soon as they are changed on our website.  An image gallery shows the best pictures of the day, and shared links allow stories to be shared on Facebook and Twitter.

Metro’s iPad app is the ideal platform to reach Metro’s early adopter City Clicker audience.

For more information contact Laurence Lebret on 020 7651 5327.

 

The Metro brand has been engaging people in cities up and down the country for over eleven years, is synomous with urban living and has become part of the fabric of urban life.

You can take advantage of Metro's 3.5million daily print readership to drive people online and further engage with your campaign through our cross media packages. Click here to find out more.

You can also add some Experiential for a complete multi-channel campaign. Click here to find out more.

Click here to see some of our current multi-channel properties available for sponsorship.