Urbanites are early adopters of new products and brands; thus makes them a perfect audience for new product launches and sampling. Metro’s Brand to Hand is a way of getting your product in the hands of your target audience first thing in the morning - when they are at their most receptive.

Brand to Hand can also add a 3rd dimension to any press campaign. Metro can distribute up to 180,000 samples a day to commuters at mainline stations across the UK, ensuring your product goes directly into the hands of a highly receptive audience.

Our package includes coverage in Metro; in the form of an advertisement announcing the activity, to drive awareness of your promotion.

Brand to Hand is not restricted to product distribution. We can create stunts at station sites to add drama and public engagement to any in-paper activity you may be running. Even if you’ve not got a product to give away, we can come up with some great ideas and source them for you. Let us get creative and add a wow factor to your campaign!

Metro has more recently introduced its super Office Brand to Hand, making your experiential activity even more targeted in the workplace if you want it!

Click here to for more information and costs for Brand to Hand and Office Brand to Hand.

Metro loves shopping and so do our fashion loving readers.  So who better to talk to than us about Reader Shopper Nights?!  Whether it’s your flagship store or if you want to take it national, our distribution will have it covered – it perfectly matches all urban retail centres.

Book a Metro Reader Shopper Night and we’ll get our readers through the door, as well as take care of everything else. 

Metro provides full campaign management, promotional presence and recruitment adverts both in Metro and on metro.co.uk, editorial tie-up opportunities, refreshments and entertainment on the night, online e-ticketing including client data capture and Metro sourced goodie bags.  All you have to do is man the tills and watch the customers roll in!

See what we did for Reiss and Banana Republic 

“The Metro event was a huge success and it gave us the opportunity to introduce Reiss to a new customer base.  The attendance on the evening was impressive, up on previous events especially for menswear.  We worked closely with the Metro team to create a great atmosphere in store with live music and bubbly, all of which helped the summer party vibe and more importantly encouraged spending.” – Jennifer Smith, Reiss UK Marketing Manager.

To see how Metro can dramatise your brand please contact Kim Tyler or call 020 7651 5292. Alternatively contact Display Advertising on 020 3615 0570.