Overview

Metro.co.uk covers everything you would expect from a national newspaper's website - 24/7 rolling news, sport, entertainment info and a lot more. The site maintains the fun and irreverent tone of the Metro brand while ‘rich media’ ensures a more in-depth experience, including video footage, music clips and extended articles.

We deliver the key daily news stories to Metro readers in our own quick, politically unbiased, easily digestible format. However, we also want our visitors to have fun and therefore select the most entertaining stories and write them in the wittiest way possible - as seen in the Weird, Fame and Metrosexual channels. In fact, Weird’s new ‘Ridiculant Blog’ has now gathered a huge cult following and even blagged it’s very own page in the newspaper!

Visitors to Metro.co.uk are a vital part of the process of making our site an enjoyable place to visit. We encourage our users to generate a big chunk of our content; creating and rating videos, pictures, stories and blogs.

The profile and numbers

Metro.co.uk generates 15 million page impressions and has 2.9 million UK unique visitors (source: Adobe Omniture stats for August 2010). Of those who visit our site on a regular basis, 75% are ABC1s and 67% are 18-44 year olds (source: AND Profiling Study 2007).

Advertising Ideas

Take your campaign beyond the morning hit and interact with our audience 24/7. You can sponsor a section, own individual channels, create a wraparound or countdown clock, build a microsite or even roadblock the entire site. Metro Online offers opportunities for maximum impact on the web.

To see how Metro can digitalise your campaign please contact Laurence Lebret or tel: 020 7651 5327

Fantasy Games

Our fantasy games give users the chance to virtually manage their own teams for various sporting tournaments, including the Premiership and Six Nations. With cash prizes to be won and new games developed to tie-in with all the big events on the sporting calendar, it’s the ideal opportunity to get your brand involved through sponsorship. Click here to check out what Fantasy Games are taking place right now, and what’s new to come.