If you're a first-time advertiser with Metro and aren't sure how it all works, you should find all the answers you need in this section.

For classified advertising including jobs, courses, motors and travel, call 020 7938 3838 or click here

To book a London Classified ad, click here

Click on the headings below to get the lowdown on everything from single column centimetres to T-shaped ads.

 

Display is relevant if you have a product/service to sell and you want to increase sales/footfall immediately or are interested in raising brand awareness for your company’s products/services.

Display adverts usually appear in the news/sports/listings sections of the newspaper.

There will be a mixture of unrelated display adverts on these pages.

 

The classified section of Metro is separated into different headings or 'classifications'.

These classifications are: property, jobs, education, travel & general.

A classified advert is one that has been designed to appear under a specific heading in this section.

You should place an ad in this section if you want your advertisement to appear in a categorised section with other similar adverts.

Advertisers use classified sections to sell a product or service for direct results.




Metro is 34cms high and 26.8cms wide. We divide our width into 7 columns. The paper is priced in single column centimetre (SCC) rates. A list of all the possible advert sizes and costs is contained on our rate-card, along with details on how to calculate the cost of your ad. To go straight to the rate-card, click here. Click on each image below to enlarge/download.

Single column centimetre spacer7 columns

The different sections of Metro accommodate different sizes of ads, as follows:

Front Half section - This constitutes the main news & Metro Life section (arts & culture) of the paper. An advert needs to be a minimum of a 10x2 to appear in the section. This section runs from 32 - 36 pages depending on pagination.

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Listings section - This is where the daily cinema and theatre listings are posted. The section usually runs from 4 - 8 pages depending on pagination and runs after the TV listings page. We can accommodate all sizes within this section. This section is particularly good for entertainment brands.

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Sport section – This section runs at the back of the paper for approximately 5 -10 pages depending on pagination. We can place all popular ad sizes including 5x2 in this section. This section is particularly good for brands targeting 18-44 year-old males.

Classified - The Classified part of Metro is called London for Me and appears in the back half of the paper. We can accommodate all sizes within this section.

 

Metro can offer a range of different shapes of ads, to give you maximum standout.

These are, of course, always at the discretion of the Editor.

Some examples of shapes we have run are below - click on each one download the PDF.

 

L ShapespacerT ShapespacerFireplace

 




1. You need to provide us with the following information:

  • What line of work is your business in?
  • What will the advertisement be for?
  • What is your budget?
  • What ad size do you want?

2. Metro will then provide you with a cost, or if you prefer you can go straight to our rate-card by clicking here. In addition, if you can be flexible about when your advertisement runs, we can offer discounted rates. Please email Lucy Burnham or call 020 7651 5283 for more details

3. If you decide to go ahead with your advertisement, we will put you in touch with a sales rep who will book it for you and send you a confirmation email. This e-mail is proof that your advertisement has been booked.

4. For black and white adverts, you will need to provide our production team with the text and logo. For colour adverts, you will need to go through a Repro House. For further details, including a list of our approved Repro Houses, go to www.anladvertising.co.uk

5. To discuss your requirements now, please email Lucy Burnham or call on 020 7651 5283

 


To view our Terms and Conditions for placing an advert, click here