Metro is proud to be sponsoring the D&AD Student Awards 2010.  We're challenging students to create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro newspapers.

The D&AD Student Awards programme is the design and advertising community's award for those looking to break into the industry, and is embedded in curriculums in over 1,000 colleges and courses around the world.  It aims to find the best new talent for the industry and put creativity high on the agenda in the higher and further education curriculum on a global level.

Winning a DA&D Student Award marks you out as one of the best, giving you the confidence and the platform to enter your chosen career path with the recognition you deserve..  Creatives the world over value D&AD Awards above any other as they are seen as the benchmark for creativity.  Top prize winners receive the coveted Student Yellow Pencil.  

Click here to learn more about the D&AD Student Awards.

To celebrate Metro delivering to 3.5 million young, affluent, working Urbanites every weekday, we delivered over 4,600 breakfasts to our agency contacts and entertained almost 300 clients at our pop-up café that opened in London for two weeks in September.  

Congratulations to Jacquelyn Moulds from Zenith who won the Vespa LX that was on display in our trendy café.

Click here to see some highlights from Metro Delivers.

Alternatively, click here to download your own case
studies as PDF's.

In January, Air Metro visited 13 different agencies in London and Manchester.

£43,000 worth of holiday vouchers were given away to some of our lucky clients.

click here to see the video of Mediavest flying Air Metro

Metro unveiled the innovation, ideal for those readers who miss out on picking up a free copy at stations across the country, last month and has emailed its database with introductory newsletters.

Each morning subscribers to e-Metro will be sent an email inviting them to view the day’s edition of Metro. Readers will be able to select their viewing preferences and share, at the click of a button, the day’s e-Metro with friends and colleagues.

“e-Metro combines the strengths of digital publishing, the familiarity of our newspaper format and a simple delivery method to provide readers with a convenient new way of enjoying our quality content,”
Metro operations director Stuart Wood.

As Metro loves being at the heart of the city, we thought we'd tell our story by painting it on a wall in the heart of London. So, we commissioned a team of artists to paint the Metro mural over the course of a rainy and windy week in April 2008.

It covers everything from the conception of the Metro idea and UK launch, to our definition of Urbanites and our green initiatives.

We've turned the photos from the mural into our very own Metro 'Brand Book', ideal for everyone not familiar with us.

Click here to see the wall or Click here to see footage of it being created

We sent out 2,500 Urban Survival Packs to our trade contacts to highlight how well Metro Works.
They got:

• a thermal coffee mug containing some sachets of Kenco Fusion, the 3 in 1 coffee that was promoted in the paper by three 4 page bespoke features.
• a white t-shirt from H&M which represents full page consecutive ads that they ran with us
• a map of the world for the DVD Casino Royale where the client ran a competition to win an £85,000 holiday to the Bahamas. This helped generate sales which lead to Casino Royale becoming the fastest selling DVD in its first week of all time.

Also included in the pack was a wind up phone charger for the Vodafone cross platform campaign to communicate that Vodafone is the best network for mobile working. All of this was packaged up into an army style tin for our Urbanite contacts to survive in the office.