Overview

Available in 16 urban areas across the UK, Metro is the number one paper for Urbanites*. It’s designed to be a concise read and contains bite-sized national and international news wrapped around local information – entertainment previews, weather and travel.

Metro’s distribution is targeted, circulating 1.3 million copies a day with a readership of over 3.2 million*. Newspapers are distributed on public transport networks (trains, trams, buses and underground) and in high-traffic commuter zones of urban centres in major cities, places inhabited by Urbanites. The majority of copies are picked up from Metro bins or racks; with people choosing to experience the ‘Metro Moment’ every morning as an essential part of their morning commute.

Metro is published by Associated Newspapers who also publish Ireland on Sunday, the Daily Mail and Mail on Sunday, Evening Standard, London Lite and Loot.

*Source: NRS Oct 07 – Sept 08

Advertising Ideas

Metro can tailor make innovative media solutions, wraps, glossy pullouts, promotions, sponsored pages, bespoke features and much more to advertise your brand. We can even co-ordinate an integrated campaign with complementary media owners to extend your reach. What about owning commuter routes in London throughout the day? Link up with London Lite and CBS Outdoor to make this happen and help you own both morning and evening on any given weekday.

When it comes to advertising, Metro is full of innovative media solutions, with a wide range of bright ideas ready and waiting to help you create maximum impact. Communicate creatively and effectively with the 8 possible platforms we have to play with.

You may choose traditional display and classified advertising in the paper. Or you may decide to wrap the paper, text our readers, sample your product next to our Metro bins, sponsor a feature or even have your own feature!

Click on the below to find out more and see examples of various offline advertising ideas:

If you’re a new advertiser or simply need reminding of how we work, click on the rate cards below for all the information you should need…

Or if you would prefer to speak to one of the team, simply call 020 7651 5283.

To book a London Classified ad, click here