Available in 16 urban areas across the UK, Metro is the number one paper for Urbanites*. It’s designed to be a concise read and contains bite-sized national and international news wrapped around local information – entertainment previews, weather and travel.
Metro’s distribution is targeted, circulating 1.3 million copies a day with a readership of over 3.3 million*. Newspapers are distributed on public transport networks (trains, trams, buses and underground) and in high-traffic commuter zones of urban centres in major cities, places inhabited by Urbanites. The majority of copies are picked up from Metro bins or racks; with people choosing to experience the ‘Metro Moment’ every morning as an essential part of their morning commute.
Metro is published by Associated Newspapers who also publish Ireland on Sunday, the Daily Mail and Mail on Sunday, Evening Standard and Loot.
*Source: NRS Jul 09 – Jun 10
Overview
Want to go one step further and create your very own book for our readers? Working with publishers like Rough Guides and Lonely Planet, we can produce a useful and relevant book for your brand and do just that.
Metro Rough Guide
We know urbanites like travelling and therefore created our ‘Experience Series’ – special edition Rough Guides featuring ideas of what to see and do around the world. They’re as open to new brand communication as they are to new experiences and discovering new places, so guide books have a genuine and long-lasting appeal for them.
So far we have produced three Metro Rough Guides: ’50 Great Travel Experiences’, ’51 Great American Experiences’ and ’50 Great European Experiences’. Every Rough Guide we do is merchandised in London mainline stations (up to 100,000 copies). Highlights from the book are then reproduced in a 4 page feature inside the paper and every reader can also download a copy of the book from our website; multiplying the number of people who will see your brand.
Through Metro’s unique relationship with Rough Guides, the Metro editorial team can work with you and your brand to create a book on almost any topic.
To see how Metro can create your brand book please contact Kim Tyler or call 020 7651 5292.
Alternatively contact Display Advertising on 020 3615 0570.
